THE CHILDREN’S PLACE OPENS AT PUEBLO MALL

Press Release

PUEBLO, CO has a new PLACE to shop for children’s apparel. THE CHILDREN’S PLACE (NASDAQ: PLCE), a leading children’s specialty apparel retailer, provides fashionable high-quality merchandise at value prices for newborn to size 14.

To celebrate its October 14th grand opening, THE CHILDREN’S PLACE is hosting a number of events:

· The first two hundred customers to make a purchase of $20 or more at THE CHILDREN’S PLACE at Pueblo Mall will receive a $15 gift card.

· All customers making in-store purchases during grand opening week will receive a coupon for 15% off their next purchase.

· All customers can enter for a chance to win the grand opening sweepstakes prize, a $250 gift card for THE CHILDREN’S PLACE.

· The Chamber of Commerce ribbon cutting ceremony will be held on October 15th at 11:30 a.m.

The Children’s Place offers Big Fashion at Little Prices®. The store provides head-to-toe outfitting for infants, young children and tweens, including apparel, accessories and shoes. The fall collection is featured in-stores now, with great back-to-school looks and trend-right backpacks.

Pueblo Mall is the company’s 16th store in Colorado . THE CHILDREN’S PLACE looks forward to an exciting future in Pueblo and hopes all of the Pueblo neighbors will join in celebrating the grand opening of its newest location.

About The Children’s Place Retail Stores, Inc.

The Children’s Place is the largest pure-play children’s specialty apparel retailer in North America . The Company designs, contracts to manufacture and sells fashionable, high-quality merchandise at value-prices under the proprietary “The Children's Place” brand name. As of May 1, 2010, the Company owned and operated 962 The Children’s Place stores and an online store at www.childrensplace.com.