Friday, December 21, 2012

Burns Marketing Sponsors NoCoBio Initiative

Press Release (Rocky Mountain Innosphere) Burns Marketing, a full-service marketing agency with offices in Northern Colorado and Denver, announced a major in-kind sponsorship to Rocky Mountain Innosphere to advance the technology incubator’s Northern Colorado BioScience initiative (NoCoBio).

The in-kind services are valued at more than $60,000, making it the largest in-kind sponsorship to ever come through the Rocky Mountain Innosphere. “Because Burns Marketing understands the underlying science and technologies, language, and nuances of the life sciences industry, they will be able to significantly contribute to the success of NoCoBio,” said Mike Freeman, Rocky Mountain Innosphere CEO. “We look forward to working with the firm’s highly talented team, who will provide everything from branding, to digital marketing, to ongoing communications support for NoCoBio.”

“We are excited to support NoCoBio,” said Mike Burns, CEO and president of Burns Marketing. “Our specialists distill complex life science solutions into compelling marketing campaigns that resonate with customers and investors and generate results. We’re eager to help NoCoBio companies establish the solid brand recognition and loyalty that leads to growth and stability.”

Launched by Innosphere and the City of Fort Collins in 2006, NoCoBio is an initiative to drive the life sciences industry and support life sciences companies in Northern Colorado. Along with Burns Marketing, other funding partners of NoCoBio include University of Colorado Health, Colorado State University, and the City of Fort Collins. NoCoBio’s two strategic partners, Rocky Mountain Innosphere and Colorado Bioscience Association (CBSA), will provide support and plan execution.

According to Freeman, “2013 will be a breakout year for NoCoBio, so it makes sense to align with the Burns Marketing team, which includes a Ph.D. life sciences specialist and has a proven track record of success with marketing life sciences products and services.”

 Burns Marketing is a full-service marketing firm that helps brands inspire fierce customer loyalty by providing branding, strategic marketing, creative services, and interactive development. The agency describes itself as a “technology-driven powerhouse of creative goodness,” developing cutting-edge marketing and communications solutions for local, national, and international clientele such as Baxa (now Baxter), Life Technologies, SomaLogic, and CHD Biosciences.

Rocky Mountain Innosphere accelerates the success of high-impact scientific and technology startup companies and promotes the development of a regional entrepreneurial ecosystem in Northern Colorado. Innosphere provides entrepreneurial startup companies with resources such as assistance with raising capital, access and connections with academic and government institutions, a network of advisors and mentors, discounted professional service providers, and educational and networking opportunities for realizing business success.

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