Thursday, March 14, 2013

Wildwood Casino Evolves Brand to Represent Upscale Guest Experience

Press Release

Wildwood Casino in Cripple Creek, Colo., Cripple Creek’s newest and largest casino, is upping the ante with the latest evolution of their branding initiatives. The updated brand reflects the upscale experience available at the casino, including Vegas-style gaming and dining.

The brand evolution, a movement toward simple sophistication, will include a welcoming color palette, subtle patterns, playful language and more refined photography. The evolution focuses on a clean elegance, while still maintaining an approachable, warm feel, and will further demonstrate the quality of the experience at Wildwood.

“We’ve had a lot of exciting changes here at Wildwood Casino, including updates to both the casino and GKMI,” said Kevin Werner, General Manager of Wildwood Casino. “We’re proud to have a more sophisticated, upscale brand look to correspond with these changes, and we know this brand refresh will appeal to current, as well as future casino guests.”

The brand evolution will appear across many different mediums including print, online, television and radio, as well as throughout the casino itself. The brand evolution follows updates to the existing casino and hotel to improve the overall experience for casino guests. The casino also has plans for additional changes that will continue to improve the guest experience.

The brand evolution was created by Austin-based MOSAK Advertising & Insights, Wildwood’s agency of record since the casino opened in 2008.

About Wildwood Casino
Wildwood Casino is Cripple Creek’s newest and largest casino encompassing a 58,000 square-foot facility with 500+ slot machines, live action poker tables, blackjack, craps & roulette, dining options including Mavericks Buffet and Saddle Bar, a 67-room hotel and a 225,000 square-foot enclosed climate-controlled parking garage.

For more information about Wildwood Casino visit or call 719-244-9700.